Literature review on buyer behavior
Literature Review On Consumer Behavior. The first section, describes, the importance of literature review on buyer behavior various factors including lifestyle and its impact on the consumer buying behavior. 2 1Assistant Professor, Department of Management Studies, 2Final Year MBA, Department of Management Studies, Anna University – BIT Campus, Trichy - 620024. Researchers show different reasons as to why consumer behaviour has been the topic of many academics and researchers According to Blackwell et al. A total of 316 sample consumers have been randomly selected for the study. - Theoretical literature review There have been many theories that are developed to support the understanding of the consumer behavior. Consumers are individuals and households that buy the firms product for personal consumption (Sata, 2013) but before buying consumers will go through the decision making whether to buy or not to buy the product. A review of the literatures would include significant theories literature review on buyer behavior and studies in this perspective. This article presents a review of the literature, in the field of consumer buying behaviour. The current article intends to examine and review the existing academic work in the area of impulsive buying behavior and its stimulating factors (both internal and external). Using descriptive statistics, chi-square and garretrankingtechniquesthecollecteddatawasinterpreted. These theories involve Theory of Family Buying Decisions, CB matrix, and Convergence and Divergence in Consumer Behavior. (2006) mentions that a customer follows a sequence before buying a product or service. The second section describes the dominant, positivistic consumer perspectives Literature Review Several academics and professional have conducted their research on consumer behaviour. In addition, consumer behaviors and personal characteristics were investigated separately in relation to the purchase behavior of consumers. These are the relevant theories upon which the study of consumer behavior is based on From the review of literature one of the factor influencing the buying behavior is the after sales service. Consumer’s decision making strategy is one of the fundamental issues in the consumer behaviour From the literature review on buyer behavior review of literature one of the factor influencing the buying behavior is the after sales service. (2006), consumer behaviour is defined as the activities that people undertake when obtaining, consuming and disposing of products and services that they expect will satisfy their personal needs. If after the purchase and usage of the product the customer is fully satisfied, then the customer will again intend to buy the product more and will refer the product to other people in their group A STUDY ON ONLINE SHOPPING BEHAVIOR FOR APPAREL: LITERATURE REVIEW Prof. Similarly, Aaker (1991) emphasized that having a good.
