13 March 2019 – Francesca Gino, author of Rebel Talent: Why It Pays to Break the Rules at Work and In Life, is my kind of girl. She’s smart, thinks for herself, isn’t afraid to go out on a limb, and encourages others to do the same.
That said, I want to inject a note of caution for anyone considering her advice about being a rebel. There’s an old saying: “The nail that sticks up the most is the first to get hammered down.” It’s true in carpentry and in life. Being a rebel is lonely, dangerous, and is no guarantee of success, financial or otherwise.
I speak from experience, having broken every rule available for as long as I can remember. When I was a child in the 1950s, I wanted to grow up to be a beatnik. I’ve always felt most comfortable amongst bohemians. My wife once complained (while we were sitting in a muscle car stopped by the highway waiting for the cop to give me a speeding ticket) about my “always living on the edge.” And, yes, I’ve been thrown out of more than one bar.
On the other hand, I’ve lived a long and eventful life. Most of the items on my bucket list were checked off long ago.
So, when I ran across an ad in The Wall Street Journal for Gino’s book, I had to snag a copy and read it.
As I expected, the book’s theme is best summed up by a line from the blurb on its dust jacket: “ … the most successful among us break the rules.”
The book description goes on to say, “Rebels have a bad reputation. We think of them as trouble-makers. outcasts, contrarians: those colleagues, friends, and family members who complicate seemingly straight-forward decisions, create chaos, and disagree when everyone else is in agreement. But in truth, rebels are also those among us who change the world for the better with their unconventional outlooks. Instead of clinging to what is safe and familiar, and falling back on routines and tradition, rebels defy the status quo. They are masters of innovation and reinvention, and they have a lot to teach us.”
Considering the third paragraph above, I hope she’s right!
The 283-page (including notes and index) volume summarizes Gino’s decade-long study of rebels at organizations around the world, from high-end boutiques in Italy’s fashion capital (Milan), to the world’s best restaurant (Three-Michelin-star-rated Osteria Francescana), to a thriving fast-food chain (Pal’s), and an award-winning computer animation studio (Pixar).
Francesca Gino is a behavioral scientist and professor at Harvard Business School. She is the Tandon Family Professor of Business Administration in the school’s Negotiation, Organizations & Markets Unit. No slouch professionally, she has been honored as one of the world’s top 40 business professors under 40 by Poets & Quants and one of the world’s 50 most influential management thinkers by Thinkers50.
Enough with the “In Praise Of” stuff, though. Let’s look inside the book. It’s divided into eight chapters, starting with “Napoleon and the Hoodie: The Paradox of Rebel Status,” and ending with “Blackbeard, ‘Flatness,’ and the 8 Principles of Rebel Leadership.” Gino then adds a “Conclusion” telling the story of Risotto Cacio e Pepe (a rice-in-Parmigiano-Reggiano dish invented by Chef Massimo Bottura), and an “Epilogue: Rebel Action” giving advice on releasing your inner rebel.
Stylistically, the narrative uses the classic “Harvard Case Study” approach. That is, it’s basically a pile of stories, each of which makes a point about how rebel leaders Gino has known approach their work. In summary, the take-home lesson is that those leaders encourage their employees to unleash their “inner rebel,” thereby unlocking creativity, enthusiasm, and productivity that more traditional management styles suppress.
The downside of this style is that it sometimes is difficult for the reader to get their brain around the points that Gino is making. Luckily, her narrative style is interesting, easy to follow and compelling. Like all well-written prose she keeps the reader wondering “What happens next?” The episodes she presents are invariably unusual and interesting themselves. She regularly brings in her own exploits and keeps, as much as possible, to first-person active voice.
That is unusual for academic writers, who find it all too easy to slip into a pedantic third-person, passive-voice best reserved for works intended as sleep aids.
To give you a feel for what reading an HCS-style volume is like, I’ll describe what it’s like to study Quantum Dynamics. While the differences outnumber the similarities, the overall “feel” is similar.
The first impression students get of QD is that the subject is entirely anti-intuitive. That is, before you can learn anything about QD, you have to discard any lingering intuition about how the Universe works. That’s probably easier for someone who never learned Classical Physics in the first place. Ideas like “you can’t be in two places at the same time” simply do not apply in the quantum world.
Basically, to learn QD, you have to start with a generous dose of “willing suspension of disbelief.” You do that by studying stories about experiments performed in the late nineteenth century that simply didn’t work. At that time, the best minds in Physics spent careers banging their heads into walls as Mommy Nature refused to return results that Classical Physics imagined she had to. Things like the Michelson-Moreley experiment (and many other then-state-of-the-art experiments) gave results at odds with Classical Physics. There were enough of these screwy results that physicists began to doubt that what they believed to be true, was actually how the Universe worked. After listening to enough of these stories, you begins to doubt your own intuition.
Then, you learn to trust the mathematics that will be your only guide in QD Wonderland.
Finally, you spend a couple of years learning about a new set of ideas based on Through the Looking Glass concepts that stand normal intuition on its head. Piling up stories about all these counter-intuitive ideas helps you build up a new intuition about what happens in the quantum world. About that time, you start feeling confident that this new intuition helps you predict what will happen next.
The HCS style of learning does something similar, although usually not as extreme. Reading story after story about what hasn’t and what has worked for others in the business world, you begin to develop an intuition for applying the new ideas. You gain confidence that, in any given situation, you can predict what happens next.
What happens next is that when you apply the methods Gino advocates, you start building a more diverse corporate culture that attracts and retains the kinds of folks that make your company a leader in its field.
There’s an old one-line joke:
“I want to be different – like everybody else.”
We can’t all be different because then there wouldn’t be any sameness to be different from, but we can all be rebels. We can all follow the
mantra advocated by firearms instructors everywhere.
In other words:
- Observe what’s going on out there in the world, then
- Think about what you might do that breaks the established rules, and, finally,
- Act in a way that makes the Universe a better place in which to live.